This incredible looking beetle is a male ATLAS BEETLE, which has three very large horns as you can see below!  Atlas beetles come from southern Asia, especially Malaysia, and feed on fruit.  The males will fight each other over females using their horns as weapons, and the winning male will usually be the one with the largest and strongest horns.  It is said that for their size these beetles are one of the strongest animals on earth!

The female Atlas beetle is much smaller than the male and does not have any horns at all, as you can see below, but she is still beautiful and has an almost velvety feel to her wing cases.